Brandwashed tricks companies use to manipulate our minds and persuade us to buy
Record details
- ISBN: 9780385531740 (electronic bk.)
- ISBN: 0385531745 (electronic bk.)
-
Physical Description:
electronic resource
remote
1 online resource (xi, 291 p.) - Edition: 1st ed.
- Publisher: New York : Crown Business, c2011.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. [261]-284) and index. |
Formatted Contents Note: | A brand detox -- Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | Consumer behavior Consumers -- Psychology Brand choice -- Psychological aspects Marketing -- Psychological aspects Neuromarketing |
Genre: | Electronic books. |