E-book

In defense of negativity [electronic resource] : attack ads in presidential campaigns / John G. Geer.

Record details

Bibliography, etc. Note:	Includes bibliographical references (p. [185]-194) and index.
Formatted Contents Note:	The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system.
System Details Note:	Requires OverDrive Media Console
Source of Description Note:	Description based on print version record.